Hot Pockets

proposed packaging

an SVA MFAD project

This packaging  proposes a light hearted, colorful and illustrated look that doesn't take itself too seriously, adding a playfulness that is relevant to its target audience. Using abstracted food patterns and collage like aesthetic featuring exploding heads, the two-pack box and microwavable sleeve are full of playful details that are on-brand and non pretentious, making the packaging stand apart from most microwavable snacks that rely heavily on food imagery. 

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