typography, type design

An Sva MFAD Project

Loom is an experimental typeface that reflects long-windedness in speech, or circumlocution. Deliberately over engineered, it performs a simple task in a needlessly complicated fashion.

Loom is composed of over 220 ligatures and weaves itself into a maze-like typographic tapestry in which each character reacts to the one that follows. Taking cues from the architecture of labyrinths, and chain reactions of Rube Goldberg machines, Loom lives at the intersection of geometry, abstraction and retro-futurism.