wow awards asia

branding, web design

A Skarma Project
Creative Director: Zainab Karachiwala

The WOW Awards were instituted by EVENTFAQS Media in 2008 to recognize excellence in events and experiential marketing. Over 6 editions, the platform has grown to become a celebration of innovation, evolution and unique initiatives.

Celebrating collaboration across the continent, the WOW Awards in 2015 recognizes the best campaigns from across Asia. 

Keeping the spirit of collaboration and the scale of the Asian continent in mind, the Wow Awards Asia 2015 logo system and design language was derived from the concept of building blocks or lego. Each country is it's own independent piece, but when they come together they create something beautiful, fluid and dynamic.