A Skarma Project
Creative Director: Zainab Karachiwala
Yamini is a chain of specialist stores with the main focus on home textiles. Featuring a combination of modern designs with traditional weaving techniques, this contemporary brand has a collection of home furnishings, beddings, and interiors that have become a household name in India.
With this in mind, the website is easy to navigate and is designed to convert seamlessly from desktop to mobile devices. Yamninifabrics.com illuminates each collection with associated inspiration and lookbook images, guiding users to the retailers and distributors who carry Yamini fabrics for purchase. Housing a wealth of information, fabric details and textile swatches, the website also features a useful moodboard functionality allowing users to create and save collections of swatches.